Similar to the expression “beauty is in the eye of the beholder”, effective web design is assessed by the users of the website and not the proprietors of the site. Numerous components affect the usability of a website, and it is just not about its functionality but as well as the structure or how great it looks.
Web sites that are not well designed have a tendency to perform inadequately and have sub-optimal Google Analytics metrics. So what makes a good web design?
Below we discover the main ten web design principles that will make your site pleasing, simple to use and efficient.
Great web design always takes into account the requirements of the users. Are your web guests searching for entertainment, information, or some interaction? Your website pages need to have a definite purpose and to satisfy a particular requirement for your website visitors in the most compelling way possible.
Individuals on the web want quick information, so it is necessary to communicate clearly and make your information simple to read and digest. Some effective strategies to incorporate into your web design include: sorting out information using headlines and sub-headlines, using bullet points rather than long, blustery sentences, and cutting the waffle.
In general, Sans Serif text fonts such as Arial and Verdana are simpler to read online. The basic font size for reading without difficulty online is 16px and a maximal of 3 typefaces in a maximal of 3 point sizes to keep your design rationalised.
A good web design and a well colour palette can go far to boost user experience. Complementary colours create harmony and balance. Using contrasting colours for the content and background will make reading simpler on the eye. Vibrant colours create emotion and ought to be used sparingly. To wrap things up, white space/negative space is efficient at giving your website a modern and uncluttered look.
A picture paints a thousand of words, and picking the right pictures for your site can help with brand connecting and positioning with your target audience. If you don’t have professional photographs on hand, consider buying stock pictures to lift the look of your website. Likewise, consider using infographics, graphics and videos as these can be a great deal at conveying than a written piece of text.
6. Navigation in your Website
Navigating concerns on how simple it is for individuals to take action and move around your website. A few strategies for efficient navigation include an intelligent page hierarchy, using bread crumbs, designing clickable buttons, and following the “three click rule” which implies users will have the capacity to discover the information they are searching within tree clicks.
7. Grid Based Layouts
Placing content randomly on your website page can end up with a heed-less appearance that is untidy. Grid-based layouts organise content into areas, sections and boxes that line up and feel adjusted, which prompts a better-looking website design.
8. “F” Pattern Design
Eye tracking studies have distinguished that individuals scan computer screens in an “F” pattern. A large portion of what individuals see is on the top and left of the screen, and usually, the right side of the screen is seldom seen. Instead of trying to drive the viewer’s visual flow, efficiently designed websites will work with a reader’s natural behaviour and show information in order of significance.
9. Load Time
10. Mobile Friendly
It is currently typical to get to websites from numerous devices with different screen sizes, so it is essential to consider if your website is mobile friendly. But if your website is not mobile-friendly, you can either rebuild it in a responsive layout or you can construct a committed portable website.
It is easy to make a pleasing and functional website, basically by remembering these design elements in mind. These effective web design principles can offer your website some assistance with being all the more captivating, helpful, and vital for visitors.